Corporate video production refers to audiovisual material (such as DVD or Streaming Video) commissioned primarily for a use by a company, corporation or organisation.
A corporate video is often intended for a specific purpose in a corporate environment and viewed only by a limited or targeted audience. This may include product, service or company promotional videos, training videos and information videos.
With the growth of digital technology, there is now often convergence between corporate video and other forms of media communications. A corporate video is a way of engaging audiences who are used to viewing popular media. Examples of corporate video include staff training and safety videos, promotional films, documentary and financial results videos.
The time and scale of a corporate video production can vary greatly. Some videos may use only minimal crew and basic equipment, whilst some large scale corporate videos may have similar (or often higher) budgets and level of production than a broadcast television programme or TV commercial.
Some of my corporate videos are:
Foster Services for Wandsworth borough council:
NHS: How to get the best of your GP Appointment:
Add video to your website and dramatically improve the volume and quality of traffic from search engines such as Google, Yahoo and YouTube. Research has shown that an online video is fifty times more likely to hit the front page of Google than single text web page whilst time on site, bounce and click through rates are all improved.
The corporate video production process will frequently involve the following stages:
- Pre-production: planning includes research, script writing and sometime storyboarding. The budget will also be agreed at this stage between the production company and client.
- Video Production: including location filming with a camera crew and director. This may also include other elements, such as actors and presenters.
- Post-production and video editing: The filmed (live action) footage is edited together. This may also include recording an audio voice-over, adding graphics, text and soundtrack with the finished video.