Corporate video production refers to audio-visual material (such as DVD or streaming video) commissioned for use by a company, corporation or organisation.
A corporate video is usually intended for a specific purpose in a corporate environment and often viewed only by a limited or targeted audience. This may include product, service or company promotional videos, training videos and information videos.
With the growth of digital technology, there is often now a convergence between corporate video and other forms of media communications. A corporate video is a great way of engaging audiences who are used to viewing other forms of media. Examples of corporate video include staff training and safety videos, promotional films, documentary and financial results videos.
The time and scale of a corporate video production can vary greatly. Some videos only require a minimal crew and basic equipment. More large-scale corporate videos have similar (or higher) budgets and production levels to a broadcast TV programme or TV commercial.
Here are some examples of the corporate videos we’ve produced at Keepsake Videos.
Foster Services for Wandsworth borough council:
NHS: How to get the best of your GP Appointment:
Adding video to your website can dramatically improve the volume and quality of traffic from search engines such as Google and YouTube. Research shows that an online video is 50 times more likely to hit the front page of Google, compared to a single text web page. Time on site, bounce and click-through rates are also improved by video.
Our corporate video production process normally involves these stages:
- Pre-production: Planning includes research, script writing and often storyboarding. The budget will also be agreed at this stage between Keepsake Videos and the client.
- Video production: Including location filming with a camera crew and director. This may include further elements, such as actors and presenters.
- Post-production and video editing: The live action footage is edited together to make the finished video. This stage may also include recording a voiceover, adding graphics, text and a soundtrack.