This is the 8th film of the Wandsworth Creatives Series. We can’t wait to introduce you to Roc and his amazing designs for the future. Roc an industrial designer originally from Barcelona, where he practically grew up in his father’s workshop making special FX for films. Although his background is Audio Engineering (BA, First Class), he always had a foot in many areas of engineering and arts, drawing a path between creativity and technicality. At the Royal College of Art, he built on his vision of how to innovate design to create future-proof products. Influenced by minimalism, he believes in the importance of creating products where simplification settles in its intrinsic values influencing its functionality, manufacturing, aesthetics and therefore, sustainability, and giving sensitive attention to the details to enhance the interaction experience.