What is a promotional video?

A promotional video is an effective tool used to market a particular product or service. They can be used on website, email or social media to reach lot of people at once.

What should a promotional video include?

Here are some common reasons many companies create promotional videos:

Brand awareness.
Drive sales.
Drive traffic.
Increase customer engagement.
Educate customers.

Promotional videos are succinct as their purpose is to provide the most information in the shortest amount of time, and to maintain the viewer’s interest.

The two examples below are very short and are in the form of a very short video, with some animated text, a quick logo-animation followed by a message or tagline and royalty free music. Those are our most affordable promotional videos and branded animated logos can be kept & use for other projects. (More on animated logo here)

Very short promotional video for social media consisting of a question, an animated logo and contact details.

Inception Support Promo

This a basic formula:

What is the problem? (Question) + Who can help (Brand) + Contact details

Increase web site traffic
Increase of phone queries
Sales and customer gain

Short promo video for Metro Bank to promote the opening of their branch in Putney. It was used on their social media to reach and inform local people.

Putney Metro Bank Opening Teaser

This another short basic formula to promote an event:

What is it + Where it is + When it is + Brand (animated logo) + Brand tag line =

Increase event awareness
Promote brand
Customer gain

How long should be promotional video?

Try to keep your promotional video as short as possible, generally we always recommend 2-3 minutes at the most.

Check those two restaurant’s promotional videos in Battersea below:

Aly’s Pinoy Oriental Store & Restaurant (2018)

Eat Play Love: Children Cafe (2012)

Recently, short promotional videos have become popular among non-profit organisations as well to promote awareness about their cause.

Funding applications for charities are more successful with a video attached.

For example, In just a few years Rackets Cubed, a charity we have been working with, grew from a local project in Wandsworth to a national charity based in 150 sites. (check the videos below)