The internet has radically changed how we communicate… and video is at the forefront of the revolution! The simple fact is video conveys complex messages and concepts easily, quickly and succinctly. Don’t believe us? Just take a look at these straight-talking stats:
“People remember 10% of what they read, but 30% of what they see – and an incredible 50% of what they hear and see.” University of Texas. Metcalf Study, 1997
“90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.” 3M Corporation & Zabisco
Quite simply, if you’re not producing videos for your business, you’re missing out on people’s preferred way to engage with your content. From service companies to manufacturers, from charities to multi-nationals, whatever your sector, video really does have the power to engage deeply with your audience and to change your business.
A PICTURE SAYS A THOUSAND WORDS…
We’ve all heard that one before and probably would agree with the sentiment. Now consider just for a moment, if a single picture conveys a thousand words worth of communication, what can a few minutes of video do?!
Video content can engage a viewer on many levels at the same time; not only through what is said. Most communication is non-verbal; add music, design and visual imagery to what is being said and you’re now saying a LOT. Modern audiences want video, not pages of text.
“One minute of video is worth 1.8 million words..” Dr. James McQuivey, Forrester Research
80% of internet users recall watching a video ad on a website they visited in the past 30 days. Of those, 46% took some action after viewing it.” Online Publishers Association
SO WHAT CAN VIDEO DO FOR YOU?
Maybe it’s hard to explain the service that you provide in an attractive and attention grabbing way in a matter of minutes? Do you want to recruit the very best talent? Do your staff want to better understand a company re-structure? Maybe you want to be positioned as the market leader, or perhaps you simply want to celebrate you brand values? For all these scenarios and more, video is a natural fit.
Using video on your website means Google will consider your website to be ‘content rich’. The likelihood of getting a page one listing on Google increases a staggering 53 times with video (Forrester Research).
“The viral video ‘First Kiss’ increased sales by 13,600%”
Check our Business section here or watch some of our corporate videos below. Videos with the wording “protected” are private and need a password in order to be viewed.