This is the 9th film of the Wandsworth Creatives Series. It features Bryan Raven, Managing Director of White Light Ltd.Bryan Raven is the managing director of White Light Ltd.
He oversees the company’s growth and works on projects overseas.Bryan started in the Hire department at WL when the company had just 17 employees. 25 years later, WL has a turnover of £20M, over 210 employees, and is one of the biggest suppliers of technical solutions to the UK’s entertainment industry. As Managing Director, Bryan has overseen the company’s growth and, in recent years, has been closely involved with the expansion of WL’s work on projects overseas. Bryan is also Chair of the Board of Directors for Skillscene, an organisation formed to coordinate training activities within the entertainment industry.
Wandsworth Creatives is a series of short films that profile people working in creative careers in the borough of Wandsworth and explores their role, how they got there and what skills you need to succeed.The series covers a wide range of creative areas including: Film, Visual Art, Music, Dance, Architecture, Fashion and more…Wandsworth Creatives is part of an ongoing strand of Creative Careers work in the borough and is funded by Creative Wandsworth Cultural Education Partnership. The aim of the films is to increase awareness of a variety of creative career pathways and highlight Wandsworth based workplaces and creative opportunities, inspiring the next generation of creatives
Check our other videos from the Wandsworth Creative series in our Video Gallery
We have been contracted by Wandsworth Council Art Department to create a series of films to inspire young people to pursue a career in creative arts. The films will be shown during the Creative week in November 2020
This September, we are giving 20% off on all our video slideshows made of your photos when you mention the coupon code below. We will add cool effects, animated graphics, particles and light leaks. Send us your personalised text, captions and instructions for your project to make it unique.
The slideshows could be completely customised for special celebrations like wedding anniversary, birthdays, kid’s first year, funerals, video tributes and more.
To get your discount, tell us this code Slideshow2020 It is valid in September but payment must be completed by the 30th of September 2020.
This is our latest explainer video for Innovative Partners.
EXPLAINER VIDEOS ARE A UNIQUE WAY TO EXPLAIN YOUR PRODUCT OR SERVICE
We have a broad range of experience across multiple industries in producing explainer videos that people connect with. Don’t under-estimate the power of an explainer or product video in terms of increasing engagement. By 2020 video will account for 74% of all online traffic..
Contact us if you want to visually show what you are offering to your customers. A video can greatly increase your sales when used on your website landing page or/and social media.
We are creating a positive video about the amazing response of our local community in Wandsworth to say thank you.
Since the beginning of the crisis, hundreds of local volunteers gave their time to help the most vulnerable people of our community and we have certainly saw the best of people in those difficult times.
This music video project is a partnership between Keepsake Videos, Providence House and the Battersea Power Station Community Choir, and it is supported by The Alliance, Big Local SW11.
The music, interpreted by the young people of Providence House YES project and the Battersea Community Choir will be their own rendition of the Vera Lynn’s song “We’ll meet again” and there is a twist to it…
The song was premiered on Friday 8th of May on Riverside Radio.
We are entering this film to the Wandsworth Fringe Festival and the National Online Fringe.
To involve local groups in this project, we only need you to send us a picture or video before the deadline which is Friday the 15th of May 2020.
You can take a picture / film on your phone and send it on whatsapp to 07940401366 or sent to my email [email protected]
We do ask you to :
Film no more than 10 seconds of your community group in Landscape mode preferred / Not portrait
No need to talk on the video as the music will be on.
Make sure the footage you send is very still
For example, the picture or footage we will be looking for are:
Members of your organisation holding a we’ll meet again sign very
Member of your organisation holding an artistic poster / banner / sign of who you are
your organisation in action weather it is cooking food, delivering it, helping people on the phone, etc…
But remember it has to be a good quality footage, short, still and silent as will be put over the music. You can however be still, move, dance, wave …anything
Unfortunately we cannot use bad quality footage for this project and will contact you for an alternative if your footage is too dark or shaky
You could also help if you have other shots like:
Empty recognisable wandsworth landmark
Nice footage of clapping
Deserted high street / train station
We have made 3 teasers for our project below. We want the result to be artistic as we are planning to enter this music video to various festivals and the online fringe.
Contact me at 07940401366 if you need more info. Thanks a lot for what you do !
The internet has radically changed how we communicate… and video is at the forefront of the revolution! The simple fact is video conveys complex messages and concepts easily, quickly and succinctly. Don’t believe us? Just take a look at these straight-talking stats:
“People remember 10% of what they read, but 30% of what they see – and an incredible 50% of what they hear and see.” University of Texas. Metcalf Study, 1997
“90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.” 3M Corporation & Zabisco
Quite simply, if you’re not producing videos for your business, you’re missing out on people’s preferred way to engage with your content. From service companies to manufacturers, from charities to multi-nationals, whatever your sector, video really does have the power to engage deeply with your audience and to change your business.
A PICTURE SAYS A THOUSAND WORDS…
We’ve all heard that one before and probably would agree with the sentiment. Now consider just for a moment, if a single picture conveys a thousand words worth of communication, what can a few minutes of video do?!
Video content can engage a viewer on many levels at the same time; not only through what is said. Most communication is non-verbal; add music, design and visual imagery to what is being said and you’re now saying a LOT. Modern audiences want video, not pages of text.
“One minute of video is worth 1.8 million words..” Dr. James McQuivey, Forrester Research
80% of internet users recall watching a video ad on a website they visited in the past 30 days. Of those, 46% took some action after viewing it.” Online Publishers Association
SO WHAT CAN VIDEO DO FOR YOU?
Maybe it’s hard to explain the service that you provide in an attractive and attention grabbing way in a matter of minutes? Do you want to recruit the very best talent? Do your staff want to better understand a company re-structure? Maybe you want to be positioned as the market leader, or perhaps you simply want to celebrate you brand values? For all these scenarios and more, video is a natural fit.
Using video on your website means Google will consider your website to be ‘content rich’. The likelihood of getting a page one listing on Google increases a staggering 53 times with video (Forrester Research).
“The viral video ‘First Kiss’ increased sales by 13,600%” Real SEO
Check our Business section here or watch some of our corporate videos below. Videos with the wording “protected” are private and need a password in order to be viewed.
There’s no hidden secret in that the video represents one of the most effective marketing tools. According to Nielsen Research, the average user spends about 10-20 seconds on a website if there is no evoking interest to stay longer. And the first 10 seconds are crucial seconds for giving the user the reason to stay on the website. If the user does not find the reason to stay he would bounce back another website. If you’re finding some way to explain how your products or services work, and how to attract new clients, or how to educate the current ones, an animated video is the best choice for your digital marketing team.
These short animated explainer videos are extremely effective when it comes to conveying your message, transforming prospects into clients. Furthermore, they represent the main key in your branding efforts. Animated explainer videos are a perfect tool for attracting users to your site and telling them about the key benefits and features of your products. Explainer videos have reverberated in popularity over the past year due to their affordability and proven effectiveness in increasing business. This makes animated videos an excellent marketing tool.
INCREASES WEB TRAFFIC: All marketing strategies and drives must bear the needs/want of the market and thus, with regards to formulating policies like pricing and product availability, your explainer video must tow the same line. Animated explainer videos also help to boost search rank on search results. Search ranking depends on the amount of time user stay on the website, which is one of the main reason animated explainer videos are getting explosive growth. Video Forecasts 2019, on average users, will spend 47.4 minutes a day watching video online. It’s 20% more compared to 2018.
IMPROVES CUSTOMER ENGAGEMENT: If people are no longer interested in reading text content, it means text contents are not an ideal source for engaging your present customers and prospective customers. And if multimedia is the new standard, it means animated videos have the inherent ability to attract your target markets. A well-crated explainer video draws attention to your website & retains attention and as a result, you give better visibility to your business. If viewers stay longer on your web pages, they are most likely to complete a transaction and make a return in the future time.
BOOSTS CONVERSION & SALES: Research shows that the human brain processes visuals over 50,000 times faster than text and written contents. Yes, the difference is huge! Throw in the fact that we are also moved by the sounds around us, and then you can appreciate the power and reach of explainer videos. According to Online
INCREASES SOCIAL SHARES: Watching a good video is a wonderful diversion. Not only you are entertained, but you also have pleasant memories/recollections of the video itself and the after-effect of this feeling is the desire to share the video in question.
Exact same, your animated explainer video should aim to create such results and make sure the video contains clear information about your product or service. Also, place the video in a format that makes it easy to share it across any number of social media platforms.
The animated videos that drive business growth and sales including quality product or services and excellent marketing strategies. Your website should gain needed visibility and reach and this is where an explainer video meets this basic need.
PEOPLE LOVE VIDEOS: When spending time online, many people, from customers to professionals watch n number of videos. As a matter of fact, this thing ranks amongst the top of the list. This is without a doubt the best thing for your business, as you have a unique opportunity to connect with both potential and loyal customers. At this point, well-written content is essential, as your animated explainer video should produce some sparks at the emotional level while pointing out why you’re the best partner for them.
ANIMATED VIDEOS HAVE THE HIGHEST ROI: We need to discuss the level of Return on Investment (ROI) that video has because that’s the prior thing business owners worry about when they make decisions. Explainer videos give the highest ROI compared to any other tool. So, you may think that video can be expensive, but it’s safe to assume that you’ll definitely get your money back in just a few months.
SOME KEY STATISTICS..!
99% of those who already do use video, says they’ll continue using video.
60% of marketers used videos in their social media marketing in 2016. And by 2020, online videos will make up more than 80% of all consumer internet traffic.
According to Hubspot, 81% of all companies showcasing video on their website.
95% of people have watched an explainer video to learn more about a product or service.
60% of both B2B and B2C marketers use video for marketing.
30% of B2B marketers say video will be key to content marketing success.
34% of B2C marketers say explainer videos are crucial to success.
76% of marketers say it helped them increase sales.
Video marketers get 66% more qualified leads per year.
47% say explainer videos helped them reduce support queries.
81% of people have been convinced to buy a product or service by watching a brand’s video.
According to Dr. James McQuivey of Forrester Research, 1.8 Million words have the value of a one minute video.
As per ComScore, 90% of users say that seeing a video about a product is helpful in the decision-making process.
According to Forbes, 76% of executives prefer to watch a video rather than read the text.
As per ComScore, Visitors stay 2 minutes longer on a website with explainer videos.
As per ComScore, 64% of consumers are much more likely to buy a product online after watching a video.
According to Implix, 96% of introductory emails that include a video have much more click-through to the desired page.
Our Big Local SW11 Explainer Video was premiered at BLSW11 AGM tonight.
The video shows how the charity developed, how it helped the community and show the different grant it awarded to improve the lives of local residents and the community.